PRIVACY POLICY

Last Updated on: 18.02.24

PLEASE CAREFULLY READ THIS PRIVACY POLICY IN ITS ENTIRETY PRIOR TO VIEWING AND/OR USING THIS SITE.

**DEFINITIONS**

This website and any associated websites, sub-sites (“Site”) along with its Content herein are owned by Custom Build Guitars (the “Company,” “we”, “us”, or “our”).

The term “you” shall refer to the user and/or viewer of this Site.

The term “Content” shall refer to any and all written, visual, video and/or audio information or material contained on the Site, including but not limited to all emails received from the Company, written material, blog posts, messages, graphics, memes, photos, images, forms, documents, templates, and the like.

The term “personal information” may include but is not limited to: your name; mailing and email address; telephone number; social media account information; billing and payment information; and your communications sent to us.

The term “non-personal information” may include but is not limited to: your Internet Protocol (“IP”) address; the time, date and length of your visit; traffic data; the referring website; browsing and navigation patterns; and log files.

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INTRODUCTION

As the owner of this Site, we understand that your privacy is of critical importance. We are committed to using your personal and non-personal information in a reasonable and responsible manner. The purpose of this Privacy Policy is to inform you about how we collect, use, protect and/or distribute your personal and non-personal information.

We will not collect, use or disclose your personal and non-personal information for any purpose other than as set forth in this Privacy Policy. Additionally, we will not collect more information than is necessary to accomplish those purposes set forth in this Privacy Policy, and will not retain said information longer than is necessary to fulfill said purposes.

This Privacy Policy applies to the personal and non-personal information that we collect related to our:

- [website](https://www.custombuildguitars.com/)
- products and/or services;
- social media platforms;
- business operations;
- marketing and business development activities;
- customer service; and
- communications.

PLEASE CAREFULLY READ THIS PRIVACY POLICY IN ITS ENTIRETY. BY USING THIS SITE, YOU VOLUNTARILY AGREE AND ACKNOWLEDGE TO BE BOUND BY THIS PRIVACY POLICY AND YOU CONFIRM THAT YOU HAVE READ, UNDERSTAND AND CONSENT TO THE TERMS OF THIS PRIVACY POLICY. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY AND THE TERMS HEREIN, THEN EXIT THIS SITE AND DO NOT ACCESS OR USE OUR SITE OR CONTENT.

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WHAT PERSONAL INFORMATION WE COLLECT & USE

We collect your information in two ways: 1) personal information that you have voluntarily provided to us; and 2) non-personal information that is automatically collected using data collection technology.

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Personal Information Provided by You:

We collect personal information that you have provided to us voluntarily based on your activity on our Site. We promise to use your personal information only for the purposes for which it was provided. Examples include the following:

- Your Interaction with Us: you may voluntarily provide your personal information to us in various ways, including but not limited to when you: opt in to receive free resources and information; to receive downloads; subscribe to our newsletter/email list, purchase a product or service; register for a free or paid event/webinar, course, class, or the like; contact us with an inquiry; provide comments; browse our Site; enter a promotion; fill out a form and/or request to receive other products or services from us.

We use this information to provide you with the requested information, materials, content, newsletters, promotions/special offers, the product/service you purchased, the email we promised, and to improve the performance of our Site.

- Communication with Us: If you communicate with us via email, phone, mail, chat, through social media, our contact form on our Site or other form of communication, we will collect your personal information.

We use this information to facilitate communication with you, to respond to inquiries, to provide you with support and to maintain the Company’s records of said communications. We will only use your personal information for such consumer-related services.

- Payment Information: Personal information provided by you to purchase products or services from the Company, such as payment and billing information, is collected and processed to fulfill your order and will not be retained any longer than necessary. We use this information to run and manage our Site and business, including but not limited to billing disputes and processing financial information. We use third-party data processors to collect and complete payment transactions. We do not retain nor have access to your payment information.

- Social Media Paid Advertising: Should we use social media paid advertising and you engage with such advertisements on social media platforms such as Facebook, Instagram, or others, please be aware that we may collect and utilize data to enhance the relevance of our promotional content. This data includes information related to your interactions with our ads, demographic details, and, in some cases, the location from which you access our advertisements. Our primary goal in utilizing this data is to deliver tailored and engaging content that aligns with your interests and preferences.

- Use of our Site: If you are browsing the Site, you are not required to provide personal information to do so.

By voluntarily providing your personal information to us, however, you are providing consent for us to use, collect and process said information. Please note that if you provide your personal information in a public setting, where said information is viewable by others, (e.g. commenting on a blog or social media) you acknowledge and accept that the Company is not responsible for others’ use of that information.

You may have additional rights depending on where you live, please refer to sections below regarding “Territories”.

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Non-Personal Information Collected Using Data Collection Technology:

We automatically collect non-personal information regarding your activity on our Site.

This information, if collected, is collected using computer code sent to your computer known as “cookies” and/or is collected using computer code sent to your browser, known as “pixels”. We use this information to maintain and improve our Site, enhance your user experience and for marketing purposes. We will not use your IP address to personally identify you.

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HOW WE USE YOUR PERSONAL AND NON-PERSONAL INFORMATION

We use your personal and non-personal information as follows:

- To operate our Site;
- To conduct general business operations;
- To learn how you navigate within the Site;
- To know how many unique users visit the Site;
- To obtain research and analytical information for Site improvements;
- To tailor content and/or offerings to your interests;
- To tailor our marketing efforts;
- To fulfill our contractual obligations to you;
- To enforce our Terms of Use;
- To enforce our Terms & Conditions;
- To enforce contractual obligations/agreements and/or seek remedies/damages;
- To process our legitimate business interests;
- To provide exceptional customer service and communicate with you;
- To personalize your experience on our Site;
- To improve and develop our Site;
- To improve and develop new products or services;
- To provide our products and services to you;
- To process your purchases and/or downloads;
- To process your requests;
- To comply with legal requirements; and
- To protect legal rights and prevent misuse;